
As Sitecore continues to evolve with AI-driven capabilities, I’ve been thinking a lot about how organizations are actually approaching it. What I’m seeing across teams is that most are treating SitecoreAI like a feature set, something to “turn on,” experiment with, and layer into what already exists. But that’s not really what this is. SitecoreAI…

In SitecoreAI transformations, the backlog is more than a delivery tool. It reflects how intentionally a program is being led. As complexity accelerates, backlog discipline becomes a strategic control point, shaping alignment, governance, and decision velocity across the transformation.

Today’s Sitecore programs demand more than delivery management. They require strategic PM leadership to align architecture, stakeholders, and governance for sustainable enterprise growth.
Hello,

I’m a Senior Sitecore Project Manager based in Georgia, I’ve been leading complex digital platform programs from strategy through delivery since 2018. I’ve worked across traditional CMS builds and modern XM Cloud implementations, and I’ve seen firsthand how much the PM role has evolved throughout the years.