• Cross functional business team collaborating around a conference table with laptops, reports, and project planning materials

    The Hidden Cost of Misaligned Stakeholders in SitecoreAI Transformations

    When organizations start exploring SitecoreAI, most conversations focus on the technology. These are all important questions, but in my experience, they are rarely what determines whether a SitecoreAI program succeeds or struggles. The biggest challenge is usually much less technical. It’s stakeholder alignment. I’ve seen programs with strong teams, clear business cases, and solid technology…

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  • Team reviewing performance dashboard during a collaborative strategy meeting

    Making Steering Committees Work in SitecoreAI Programs

    Making Steering Committees Work in Sitecore AI Programs As Sitecore continues to expand into AI driven capabilities, I’ve been thinking a lot about how governance structures are holding up, especially steering committees. Most teams already have them in place. They exist, they meet regularly, and they’re meant to provide oversight. But in a Sitecore AI…

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  • Abstract visualization of connected nodes and lines forming a digital network on a dark background

    Designing the Operating Model for SitecoreAI Transformations

    As Sitecore continues to evolve with AI-driven capabilities, I’ve been thinking a lot about how organizations are actually approaching it. What I’m seeing across teams is that most are treating SitecoreAI like a feature set, something to “turn on,” experiment with, and layer into what already exists. But that’s not really what this is. SitecoreAI…

    Read More ->: Designing the Operating Model for SitecoreAI Transformations
  • Strategic roadmap planning session showing initiatives organized across now, next, and future priorities

    Backlog Discipline as Strategy in SitecoreAI Transformations

    In SitecoreAI transformations, the backlog is more than a delivery tool. It reflects how intentionally a program is being led. As complexity accelerates, backlog discipline becomes a strategic control point, shaping alignment, governance, and decision velocity across the transformation.

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  • Graphic illustrating the evolving role of project managers in Sitecore programs, including strategy, leadership, and technical expertise.

    The Expanding Role of the Modern PM in Sitecore Programs

    Today’s Sitecore programs demand more than delivery management. They require strategic PM leadership to align architecture, stakeholders, and governance for sustainable enterprise growth.

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I’m Stephanie 🤍

I’m a Senior Sitecore Project Manager based in Georgia, I’ve been leading complex digital platform programs from strategy through delivery since 2018. I’ve worked across traditional CMS builds and modern XM Cloud implementations, and I’ve seen firsthand how much the PM role has evolved throughout the years.

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